Making business information available is one of the most important ways to serve your customers.
If you look at serving the customer, you'll find even more ways to use web technology. How about making forms available to pre-qualify for loans, or have your staff do a search for that classic jazz record your customer is looking for, without tying up your staff on the phone to take down the info.
Allow your customer to punch in sizes and check it against a database that tells him what color of jacket is available in your store? All this can be done, simply and quickly, on the WWW.
