A web site is an ever-expanding information board that is hosted on the Internet and accessible by over 1 billion people around the world including most, if not all, of your current customers. Similar to a sales counter of real-world business today, a web site is also the new sales counter of the online business world. Instead of walking from shop to shop, many of your existing clients have found an easier way to research their products & make their purchases using the Internet.

Just like an office notice board, you can use any arrangement of text and pictures in order for people to learn more about you. You can promote your business, your latest products and services, opening hours, public notices, reminders, memos and more. Clients can browse your store from the comforts of their own home.

Like a shop window notice board, you can display public messages meant for passers-by to read, these might be messages for everyone such as "sale on lawnmowers this month only" or messages meant for certain people in particular.

Different than a standard notice board, a web site has the ability to hide pages within an online notice board, making certain pages only available to staff and suppliers. You can include messages that are meant only for specific people such as your suppliers &/ or pages for staff members such as rosters etc.. Like a real-world notice board, you can add, remove or change your notices at any time. Different than a standard notice board, a web site can include sound and video for an audio video demonstration of products and services.

Not only is it the sales counter and notice board of an online business, it also acts like a member of staff behind the counter. A web site helps you supply your customers with the right information every single time. You can include pre-prepared answers to the questions mostly asked by your customers, things they want to know. A well designed web site is like having a fully informed staff member for a fraction of the cost!

With a web site you can interact with your readers using forms. Submission forms can accept the reader’s input and you can manipulate the data received to arrive in the format you want which helps you streamline your current system and reduce your overall costs. This can be a simple customer inquiry form handled by email right up to a complex product database and online ordering system.